另外开发信中的内容表达要尽量做到语气缓和。其实邮件本身是比较死板的，在电脑面前阅读那些冰冷的字眼，和面对面的交谈或者电话沟通是完全不一样的。看一句话“Pls give me reply today.” 这句话如果面对面讲，客人不会觉得有什么问题，会很高兴说ok，或者no problem；如果电话里说，也不会有大问题；但如果放在邮件里，是不是略微生硬了一点点呢？如果改成"Could you please help to give me reply today?" 用的是疑问句，加上could, help这样的字眼显得十分委婉，但是又明确表达了你希望今天得到答复的准确意愿。这样不是更好么？所以"please, help, kindly, could, thank you, appreciate"这样的话在邮件来往中是很普遍的。我们要在开发信中尽可能的表达出我们的善意和礼仪，让客户觉得和我们聊天是一件很舒服的事情，而非反感。
下面我们来看一封比较好的，让客户比较难以拒绝的开发信案例：
Subject: Children toys you need / Children toys good
quotation?
Dear Sirs:?
We glad to get your information posted on xxxxxx. that
you are in the market for XXXX. We would like to take this opportunity to
introduce our company and products, with the hope that we may work together in
future .?
This is (Name ) from (Company Name ) which is
specializing in (Products Name ) for many years. According to your information
posted on xxxxx, we'd like to introuduce this item for you, and its feture have
XXXXXXXXXXX ?( products infomations).....
If you want to see more items,pls visit our website
www.xxxx.com. Should any of these items be of interest to you, please let us
know. We will be happy to give you a quotation upon receipt of your detailed
requirements.?
We look forward to hearing from you soon.?
Best Regards,?
Kira
NAME：Beijing Children toys Co.Ltd
ADDRESS：Room 501 ,Unit
6,Building 20 North Donghuashi Residential Chongwen District BeiJing City
