聊聊：撰写开发信一定要把产品介绍清楚

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　　撰写开发过程中一定要把你的产品介绍清楚，如果在开发信撰写过程之中，并没有将所介绍的产品解释清楚，这种状态之下所会出现的问题是较为严重的，用户无法了解你的产品价格以及产品所具有的特色功能，这种状态之下想要展开商贸往来，自然非常是困难的事情。外贸知识的相关问题可以到网站了解下，我们是业内领域专业的平台，您如果有需要可以咨询，相信可以帮到您，值得您的信赖！


　　例如：

　　克劳德先生你好

　　在项目产品招标会上发现您的公司正在购入大量塑胶密封产品，我公司于2013年开始进行这一类型产品的生产以及销售，所生产的类别范围广泛，而且产品定价合理，希望能够和贵公司展开合作。

　　我公司所生产的塑封胶管系列产品价格为5-25美元，塑封密封圈系列产品价格为15-35美元，塑封车载系列构件产品价格在5美元至30美元之间，根据所使用材质不同，价格会有相应调整。

　　如上所介绍的三个大系列产品之中所包含的小类别达到150余种，相关产品会在下面的附件之中提到，每种产品价格都可以给贵公司3%到5%的优惠，如贵公司购买产品价格达到1万到3万元之间，可以给贸易公司所购买产品3%的优惠，如果购买产品达到3万到5万元之间，则能够达到5%的优惠。

　　9月至10月之间，我公司拓展美国产品销售市场，因此在价格方面给出优惠，如错过该时间段产品价格将恢复原价，希望能够尽早和贵公司取得联系，共同开拓美国市场。

　　谨上

　　赵松/销售经理

　　LTD大连华美涉外贸易有限公司

　　大连清水路324号

　　传真：86-251-XXXX

　　Hello, Mr. Claude.

　　We found that your company is buying a large number of plastic sealing

　　products at the project product bidding meeting. Our company began to produce

　　and sell this type of products in 2013. We have a wide range of products, and

　　the price is reasonable. We hope to cooperate with you.

　　Our company produces plastic-encapsulated rubber hose series products price

　　is 5-25 US dollars, plastic-encapsulated sealing ring series products price is

　　15-35 US dollars, plastic-encapsulated automotive series components prices

　　between 5 US dollars to 30 US dollars, according to the use of different

　　materials, the price will be adjusted accordingly.

　　As mentioned in the appendix below, the price of each product can give you a

　　3% to 5% discount. If the price of your product is between 10,000 yuan and

　　30,000 yuan, you can give the trade company a 3% discount. If the product is

　　purchased between 30 thousand and 50 thousand yuan, a 5% discount can be

　　achieved.

　　From September to October, our company has expanded the sales market of

　　American products, so we offer a favorable price. If we miss this period, the

　　price will be restored. We hope we can get in touch with you as soon as possible

　　and jointly develop the American market.

　　Be careful

　　Zhao Song / Sales Manager

　　LTD Dalian Huamei Foreign Trade Co., Ltd.

　　No. 324 Qingshui Road, Dalian

　　Fax: 8 - 25 - 1 x x x x

　　如上是在开发信撰写过程中的标准案例。但是可以发现，有一些新人在撰写过程中往往选择了这样的方式：

　　Hello, Mr. Claude.

　　We found that your company is buying a large number of plastic sealing

　　products at the project product bidding meeting. Our company began to produce

　　and sell this type of products in 2013. We have a wide range of products, and

　　the price is reasonable. We hope to cooperate with you.

　　Our company produces plastic-sealed rubber hose series products,

　　plastic-sealed ring series products, plastic-sealed vehicle components products,

　　according to the use of different materials, the price will be adjusted

　　accordingly.

　　More than 150 small categories are included in the three large series of

　　products described above. The related products will be mentioned in the appendix

　　below.

　　From September to October, our company has expanded the sales market of

　　American products, so we offer a favorable price. If we miss this period, the

　　price will be restored. We hope we can get in touch with you as soon as possible

　　and jointly develop the American market.

　　Be careful

　　Zhao Song / Sales Manager

　　LTD Dalian Huamei Foreign Trade Co., Ltd.

　　No. 324 Qingshui Road, Dalian

　　Fax: 8 - 25 - 1 x x x x

　　Hello, Mr. Claude.

　　在这样的介绍之中，虽然也提到了产品的相关类型，但是介绍的非常笼统，一旦缺少“The price of plastic-encapsulated

　　rubber hose series is 5-25 US dollars, the price of plastic-encapsulated sealing

　　ring series products is 15-35 US dollars, and the price of plastic-encapsulated

　　automobile series components is between 5 US dollars and 30 US dollars.”

　　这样的内容时，很有可能用户没有再将相关内容翻阅下去的理由，一定要第一时间让用户了解我们所销售的相关产品类别和其所销售的具体价格。此外在上述第二个案例之中出现的明显问题是，并没有将应具有的优惠案例给出，而只是非常笼统的给出了一个优惠的价格区间，这样的做法也是不可取的，类似于“The

　　price of each product can give you a 3% to 5% discount. If the price of your

　　product is between 10,000 yuan and 30,000 yuan, you can give the trade company a

　　3% discount. If the price of your product is between 30,000 and 50,000 yuan, you

　　can get a 5% discount.”

　　这样的内容在开发信撰写过程中一定要详细的介绍清楚，不能或缺，只有如此，用户才会在阅读到相关信息之后，确定是否和我们公司展开进一步的贸易往来，并翻看附件对产品进行详细了解。

　　撰写开发信不能够仅仅根据开发信模板所提到的某些内容而模仿着套入相应的词汇，这种做法会导致用户放弃和我们合作的可能性，要根据所销售的产品不同、类别不同详细进行介绍，在开发信中要包括产品类型，价格以及相关优惠等等这些核心要素，只有如此才能够让开发信起到其用具有的效果。